Tag Archives: advertising

GM’s Pulling of Ads from Facebook Wasn’t Personal After All

May 18, 2012   Drew Bowling

Told ya! Following a Reuters report earlier today that revealed Facebook had actually encouraged General Motors to utilize the website’s free pages, thus lessening the import of GM’s announcement from earlier this week about no longer paying for Facebook ads.…

Facebook IPO Finally Here, Is Facebook’s Version of AdSense On The Way?

May 18, 2012   Chris Crum

Two years ago, we asked if Google’s AdSense could be in trouble because of Facebook. The premise of this article was essentially: What if Facebook launches its own AdSense-like ad network? Why wouldn’t it? It makes too much sense.
Today,…

Facebook’s New Self-Serve Ad Tool: Too Little Too Late?

May 18, 2012   Drew Bowling

While the world has its eyes and wallets trained on Facebook the Company for one reason or another, the people behind Facebook the Website aren’t getting a day off to eat cake. InsideFacebook reports that Facebook is testing a new…

Pinterest Receives $ 100 Million In Funding From Japanese Company Rakuten

May 18, 2012   Alap Naik Desai

The newly emerging social media site Pinterest has received a very healthy fund infusion from Rakuten (Japanese e-commerce company ). It is reported that the company have invested US$ 100 Million. This round raises the company’s value from US$ 500 Million to a whopping US$ 1.5…

Viral Vinyl! Record Stunts Were Actually Guerilla Marketing [VIDEO]

May 18, 2012   Christine Erickson
Viral Vinyl! Record Stunts Were Actually Guerilla Marketing [VIDEO]

Remember the jaw-dropping vinyl record tricks we showed you Wednesday? Well, they’re still amazing. The video is real. But the reason given for the making of it is not.
The five guys in the video repeatedly claimed to have…

How Facebook Is Impacting Jobs, Growing In India & Probably Launching A Pages App For Mobile

May 17, 2012   denzil

The Facebook IPO goes live tomorrow and there is a lot of excitement in the social media circles. Facebook’s IPO measures have already been covered obsessively but Facebook itself is concentrating more on their consumers due to the many changes…

Cross-Platform Ad Network Drawbridge Secures $6.5 Million In Funding From Sequoia Capital & Others

May 17, 2012   Alap Naik Desai

Sequoia Capital and Kleiner Perkins Caufield & Byers have put in a total of US$ 6.5 Million in Drawbridge (a one-year old startup). The company aims to cover the gap between desktop & mobile advertising with a single solution.

What’s it…

Facebook Advertising Slammed on Eve of IPO

May 17, 2012   Drew Bowling

This week could have been a better one for Facebook. An ominous constellation of events aligned that conjured up a palpable cloud of doubt over Facebook’s ability to lure and sustain advertisers. First, WordStream released the results of a study…

Want High Engagement on Facebook? Offer Coupons [STUDY]

May 16, 2012   Todd Wasserman

Maybe General Motors should have tried offering coupons on Facebook.
That’s the gist of a new report from Wildfire Interactive. The study looked at 10,000 randomly sampled Facebook campaigns to see which got the highest response rates and earned…

Facebook Updates Its Mobile App; Makes Photo Viewing Easier.

May 16, 2012   denzil

Facebook recently rolled out an important design update to its mobile app. Although, the update doesn’t change the overall UI, it has made viewing photos much better. The new 3x enlargement in terms of size of the photos is rather nice and…

« Äldre länkar