Tag Archives: B2B

LinkedIn Better Than Facebook or Twitter!

January 31, 2012   Shawn Hess

Want to generate a lot of leads for your business and not spend a lot of money? In a survey-based study by HubSpot, business’s who used LinkedIn to showcase their services generated 3 times as many leads as when they…

8 Ways Digital Will Improve B2B Sales in 2012

December 30, 2011   Guy Nirpaz

Guy Nirpaz is the CEO and co-founder of Totango, which analyzes user actions on SaaS applications, providing sales teams invaluable information in qualifying prospects and prioritizing people to contact who are most likely to buy or renew.
How B2B products…

Engage Against the Machine: The End of Business as Usual

November 21, 2011   Brian Solis

One of the most often asked questions about The End of Business as Usual is how it’s different than Engage.
I thought I take a moment to answer it here just in case you were wondering the same thing.…

The Rules of Smarter Engagement

November 09, 2011   Brian Solis

To celebrate the release of my new book, The End of Business as Usual, I recently hosted a discussion on behalf of Vocus on how businesses should rethink a marketing-driven social media approach by not just engaging, but activating…

How LinkedIn Brought $72,000 in Sales for PostcardMania

November 04, 2011   Casey Hibbard

These days, it doesn’t take long to find a Facebook or Twitter success story. Businesses that wisely use the tools see a payoff.
But LinkedIn? The stodgier cousin of the group? Not so much.
Yet for PostcardMania, a fast-growing, Florida-based…

Google+ ett plus för social computing och B2B

November 01, 2011   Deeped Niclas Strandh

Slutligen har Google+ börjat att släppa upp sina sidor för företag. Först är det betalande Google Apps-användare som får tillgång till tjänsten vilket är mycket smart drag av Google då man direkt skapar mervärde för de som valt att bygga…

Fakta och fantasi om reklam

August 31, 2011   Kreafon

Även om det inte riktigt framgår varifrån statistiken kommer kan det vara intressant att fundera över hur mycket som förändrats de senaste åren. Reklam och marknadsföring är inte riktigt som förr. Sociala medier var visst ingen tillfällig fluga. Hänger…

Seeking sales and marketing synergy in social media

July 27, 2011   Dan Taylor

In today’s B2B market, the alignment of sales and marketing has never been more crucial. The old school approach puts vendors in the solution provider seat, and customers in the “we have a pain, need a solution” seat. However, with…

10 Tips for Better B2B Community Management

July 11, 2011   Maria Ogneva

Maria Ogneva is the Head of Community at Yammer, where she is in charge of social media, community programs, internal education and engagement. You can follow her on Twitter, her blog, and via Yammer’s Twitter account and company blog.The…

First Impressions of Google+ From A PR Perspective

June 30, 2011   Doktor Spinn

Image via Wikipedia

As Clay Shirky once stated, information overload is not the problem, filter failure is. And Google+ is sure taking aim for that whole filter thing. Get this: You place your contacts in different groups. So when…

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