Tag Archives: marketing

Facebook Timeline: 9 Best Practices for Brands

May 17, 2012   Lauren Drell

The Modern Media Agency Series is presented by IDG. IDC Infographic: Big Data Market to Grow 40% Per Year. Technology vendors of all sizes across hardware, software, and services stand to gain in the explosion of big data spending…

Want High Engagement on Facebook? Offer Coupons [STUDY]

May 16, 2012   Todd Wasserman

Maybe General Motors should have tried offering coupons on Facebook.
That’s the gist of a new report from Wildfire Interactive. The study looked at 10,000 randomly sampled Facebook campaigns to see which got the highest response rates and earned…

These Are the Most Engaging Brands on Facebook [INFOGRAPHIC]

May 16, 2012   Samantha Murphy

As Facebook gears up for its initial public offering later this week, there’s been a lot of speculation about the company’s valuation. But there’s no denying that its worth to major and up-and-coming brands is invaluable, allowing Facebook users to…

How to Use Facebook for Pseudo A/B Testing

May 15, 2012   Brian Honigman

Brian Honigman is the digital marketing manager at Marc Ecko Enterprises. He is a part of Ecko’s marketing and ecommerce team, ensuring a polished brand experience across all channels. Follow him on Twitter @Brian_Honigman.
A/B testing is a crucial…

Facebook’s Advice to Marketers: Post Stuff About Your Brand

May 15, 2012   Todd Wasserman

It’s no secret that Facebook has decided the best way to spur more advertising on the platform is to encourage marketers to use their brand Pages more effectively.
With that goal in mind, Facebook looked at postings on 23…

Rob Delaney and Klondike Want Your Funniest Tweets [EXCLUSIVE]

May 14, 2012   Christine Erickson

Calling all Twitter comedians! Klondike is seeking the funniest tweeters for its Comedy Showcase. Entrants will compete for a chance to hang out VIP-style with their favorite famous comedians.
The contest is hosted by the “funniest person on Twitter,”…

How Your Summer Movie Plans Reveal Your Shopping Habits [STUDY]

May 11, 2012   Sam Laird

Excited to see The Amazing Spider-Man this summer? You’re a prime target for Clorox and Prius ads. Actually more pumped for Star Trek 2? Microbreweries and Whole Foods would be wise to go after you.
That’s according to research…

Are Millennials the Most Distracted or Engaged Generation?

May 11, 2012   Matt Silverman

Plenty has been penned on the time teenagers and young adults “waste” on the Internet. Facebook is often vilified on this account.
And while Internet addiction, bullying and diminishing attention spans are certainly of concern, the empowerment these new…

3 Ways Companies Can Leverage Social Reviews

May 10, 2012   Ann Smarty

Ann Smarty is a search marketer and full-time web entrepreneur. Ann blogs on search and social media tools. Her newest project, My Blog Guest, is a free platform for guest bloggers and blog owners. Follow Ann on Twitter at…

4 Tools to Enhance Brand Engagement on Facebook

May 10, 2012   Leyl Master Black
4 Tools to Enhance Brand Engagement on Facebook

The Facebook Marketing Series is presented by Webtrends, helping brands acquire, engage, nurture and optimize Facebook fans. Get the Social Media Marketing Playbook, a guide for maximizing returns. Download now.
Over the past few years, Facebook marketing has moved…

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