Tag Archives: Social Media Marketing

The Business Survival Reading List

May 18, 2012   Ilana Rabinowitz

Disruption. If one word exemplifies what’s happening to the world of business today, that’s it. The high-speed pace of technological change, with its ability to disrupt business models and pricing has made disruption an everyday reality.  This point came home…

Social Media Sucks for Businesses and Here’s Why

May 16, 2012   Adam Helweh

Let’s just get straight to the point… social media sucks. Plain and simple. For years it’s been “business as usual” and then suddenly everyone is bouncing around words like “social”, “engage”, “community” and all kinds of other blather. Some of…

Choosing and Weaving Social Within a Multichannel Marketing Program

May 15, 2012   Jason Falls

Editor’s Note: Today’s post is of the guest variety and offered up by my friends Gini Dietrich and Geoff Livingston. Their new book, Marketing in the Round, is out and available. They are smart. It is good. Pay attention.
The…

Video Marketing: Going Viral with Your Company

May 15, 2012   Anita Brady

We’ve done it, just like most of our friends have done it to us. We’ve come across a viral video that either made us laugh out loud, cry like a baby or think about something we’d never really considered…

Pepsi Digital Exec: Google ‘Messed Up’ With Google+, Instagram Is ‘Phenomenal’

May 12, 2012   Brian Anthony Hernandez

Was Instagram worth $1 billion? Will Google+ ever compete or beat Facebook?
Shiv Singh, global head of digital for PepsiCo Beverages and author of Social Media Marketing for Dummies, shared his thoughts on those trendy questions and more during…

How To Engage In Online Forums For Your Brand

May 11, 2012   Jason Falls

Editor’s Note: In light of our recent affirmation that forums and message boards are a bountiful home for consumer interaction and engagement around brands and products, I thought it appropriate to invite some solid expertise here to help advise us…

Be An Efficient Social Manager With Buffer

May 10, 2012   Matt Hamilton

Time saving tools are always welcome to anyone with the job title social media manager. If you have this title, or something similar, it is very likely that you manage multiple social accounts everyday. Whether it is different social…

How Facebook Timeline Can Help You Tell a Better Brand Story

May 10, 2012   Elizabeth Alton

In late April 2012, brand pages on Facebook were migrated to the new Timeline layout, making most social media plans for the year redundant. Authority social media websites like Mashable, Read Write Web, and many others ran a series…

Doing Facebook like a Pro: The Facebook Post Planner

May 10, 2012   Rod Tolentino

Whether you’re maintaining a personal or a business Facebook page for marketing or for branding, running out of things to post or share is a no-no. It is important to keep yourself visible and active among your followers, more…

Effect of Facebook Timeline on Brand Pages

May 10, 2012   Susan Hannan

There is a huge effect of Facebook Timeline on brand pages as it opens a number of opportunities for those business entities who wants to market and build their brand online through the best social networking site. A successful…

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