Since only one in twelve branded videos pass the one-million view mark, brands and producers are better off building an audience than going for a viral hit. There are several best practices that any Web producer, marketer or brand…
Category Archives: New Media Minute
Cord-Cutting: Truth or Lie?
More consumers are relying on broadband-only connections in their homes, but that doesn’t necessarily mean they’re cutting the cord. Nielsen’s latest three-screen report reveals that there are now 5.1 million broadcast only/broadband homes in the United States, up 23%…
Cross-Platform Campaigns Boost Brand Recall 9 Times; Mobile Bumps Interaction 4 Times
Advertising is becoming increasingly interconnected this year and more marketers are pushing out innovative cross platform campaigns, but how does each medium perform? They’re not all created equally and mobile phones generate a much higher click through – or…
How to Measure Social Buzz for a TV Show – Bluefin Labs
Where will the next great breakthrough in marketing and measurement come from? A lot of ad agencies are betting on a social media metrics company called BlueFin labs. Every where I turn, I hear this company’s name mentioned and…
How to Integrate Online Video and TV Ads
What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and an 11% reduction in the cost of the impressions.…
How Consumers Use Tablets, Mobile Devices in the Home – Insight from a TV Exec
Like most TV networks, Scripps Networks has launched programming on mobile devices and tablets. So far, the programmer has found that tablet usage is four to five times that of the other devices. We caught up with Scripps executive…
CES 2012 Outlook: Connected TVs On Pace for Big Year
The annual Consumer Electronics show has kicked off this week in Las Vegas, with gadgets and TV galore. CE makers from Samsung to LG are rolling out new connected TV partnerships, as these smart sets accounted for 52 million…
Pre-rolls, Mobile Video Ads to Drive Online Video Spend 40% in 2012
After a robust 2011, online video should enjoy another year of rapid growth. eMarketer has said online video ad spend should rise 40% this year. Marketers say they’ll move money from TV budgets and non-video display budgets, but they’re…
Three New Media Predictions for 2012
In many ways, 2011 was the year of the tablet, while social TV and online video partnerships enjoyed a robust twelve months as well. Looking ahead to 2012, keep an eye out for standards in tablet measurement, advanced online…
Three Lessons Learned in New Media in 2011
What lessons did 2011 teach us about the new media business? Here are three lessons learned in online video, social media and connected TV ads in this week’s episode, drawing from Shira Lazar’s What’s Trending, the Old Spice Guy,…
