What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and an 11% reduction in the cost of the impressions.…
Category Archives: New Media Minute
How Consumers Use Tablets, Mobile Devices in the Home – Insight from a TV Exec
Like most TV networks, Scripps Networks has launched programming on mobile devices and tablets. So far, the programmer has found that tablet usage is four to five times that of the other devices. We caught up with Scripps executive…
CES 2012 Outlook: Connected TVs On Pace for Big Year
The annual Consumer Electronics show has kicked off this week in Las Vegas, with gadgets and TV galore. CE makers from Samsung to LG are rolling out new connected TV partnerships, as these smart sets accounted for 52 million…
Pre-rolls, Mobile Video Ads to Drive Online Video Spend 40% in 2012
After a robust 2011, online video should enjoy another year of rapid growth. eMarketer has said online video ad spend should rise 40% this year. Marketers say they’ll move money from TV budgets and non-video display budgets, but they’re…
Three New Media Predictions for 2012
In many ways, 2011 was the year of the tablet, while social TV and online video partnerships enjoyed a robust twelve months as well. Looking ahead to 2012, keep an eye out for standards in tablet measurement, advanced online…
Three Lessons Learned in New Media in 2011
What lessons did 2011 teach us about the new media business? Here are three lessons learned in online video, social media and connected TV ads in this week’s episode, drawing from Shira Lazar’s What’s Trending, the Old Spice Guy,…
Online Video Ad Views Skyrocket in Q3
Online video advertising is finally catching up to consumer viewing habits. The growth rate of video ad views in the third quarter outpaced the growth rate for video views for the first time, according to new data from video…
Four Digital Media Startups to Watch
Which digital media startups are poised for success? The New Media Minute has scoured the ranks of new players in shopper marketing, social media, gaming and mobile. In this week’s New Media Minute, Daisy Whitney tell us why to…
NBCU’s iVillage to Expand Online Video in 2012; What Works for Brands & Consumers
NBCU-owned iVillage has steadily grown the frequency and amount of video across its site and is now generating more than 4 million video views each month, with plans to expand the video on its site in 2012. Kelly Wallace,…
